Resume
(860) 559-5482
Resume
Skills
UX Research
Usability
Personas
Journey Maps
User Flows
Site Maps
Wireframes
Visual Design
Prototypes
Storyboards
Interactive Elements
Infographics
Logos
Icons
Typography
Animated Videos
Focus
Visual Design
Design Systems
Interaction Design
Responsive Design
Human-centric Design
UX for AI Systems
Accessibility Compliance
Design Tools
Figma
Sketch
Invision
Adobe Creative Suite
Photoshop
Illustrator
After Effects
ChatGPT
Adobe Firefly
Animate
HTML/CSS
WordPress
Agile
Axure
Professional Summary
Senior UX Visual Designer with 15+ years of experience delivering end-to-end visual design and UI production for web and mobile products. I bring ideas to life from early concepts and functional prototypes to polished, production-ready UI, translating sketches into beautiful, meaningful experiences. I contribute to and evolve design systems, create refined icon sets, scalable components and develop cohesive visual patterns that bring harmony and consistency to complex digital products. As a collaborative partner to UX, engineering, marketing, and research teams, I design intuitive product experiences that balance creativity, usability, and technical precision across every customer touch point.
Professional Experience
UI/UX Designer
Independant Consultant | JAN 2021 - Present
Redesign & Modernization - Working with small businesses to modernize their web and mobile experiences through brand identity, content messaging, site structure, visual design and conversion to responsive layouts.
Senior User Experience Designer
The Hartford Financial Services Company, Hartford, CT | APR 2012 - AUG 2020
Provided end-to-end visual design support for Property & Casualty across high-visibility web and mobile initiatives, solving complex creative challenges from ideation through polished final delivery
Created/maintained image assets, graphical elements, user interfaces, icon collections, infographics, banners, visual mockups and UI components in the enterprise design system
Led visual exploration and UI production, crafting beautiful, functional, and user-centered digital experiences that strengthened customer and agent engagement
Collaborated daily with UX designers and developers to iterate on designs in a fast-paced Agile environment
Created pixel-perfect assets including UI layouts, infographics, ad banners, typography, refined icon collections
Worked closely with the brand team to educate internal teams on brand awareness and leveraging the design system
Partnered closely with developers for precise implementation of visual elements across target devices
Developed animated instructional videos from rough storyboard sketches through polished final cuts
Collaborated with external partners to design native apps aligned with brand standards and messaging strategy
Demonstrated design rationales by prototyping app functionality with animated prototypes for stakeholder reviews
Animated micro-interactions to demonstrate interactivity to developers for Auto + Home Bundle quotes
Introduced innovative design ideas that enhanced customer experiences and strengthened product storytelling
Transformed wireframes into prototypes, refining UI, user flows, navigation based on usability testing and research insights
Collaborated with UX designers, copywriters to align brand voice, ensuring messaging was clear and consistent
Performed redlining and detailed annotations, measurements, and specs (spacing, padding, typography, colors) of UI designs for developer handoff
Designed conceptual and production-ready reusable components, iconography, and visual patterns for web, mobile, and native apps, according to UI pattern libraries and design system
Worked with analytics on lead capture to visually optimize high-value interactions on forms to maximize conversion rates
User Interface Designer
The Hartford Financial Services Company, Hartford, CT | MAR 2000 - MAR 2012
Designed visually engaging layouts for websites, marketing campaigns, and digital experiences across enterprise platforms
Supported the evolution of a pattern library into a scalable design system and reusable UI components
Ensured accessibility and brand consistency across all digital touchpoints
Created component-based web templates to standardize and streamline content management
Visual Communication & Storytelling
Create executive-ready presentations and visual storytelling decks to communicate product strategies and UX concepts
Create executive-ready presentations and visual storytelling decks to communicate product strategies and UX concepts
Use motion and animation to illustrate interaction flows and enhance product storytelling
Use motion and animation to illustrate interaction flows and enhance product storytelling
Present complex design ideas in clear, compelling visual formats for stakeholders and leadership
UX & Product Design
Interaction Design, Information Architecture, User Research, Personas, Journey Maps, Wireframes, Prototypes, Usability Testing, Accessibility
Visual Design
User Interface Design, Typography, Iconography, Infographics, Color Theory, Motion Graphics, Marketing Videos, Visual Systems, Brand Design, Responsive Design
Design Systems & UI Production
Component Libraries, Pattern Libraries, Design Systems, UI Standards, ADA Compliance, Enterprise Design Frameworks
Core Strengths
UX Visual Design & UI Production
Responsive & Enterprise Product Design
Design Systems & Component Libraries
AI-Driven Software & Workflow Optimization
Executive Storytelling & Deck Craft
Cross-Functional Product Collaboration
Interaction & Interface Design
Accessibility & ADA Compliance
Motion & Visual Communication
User-Centered Design & Research Integration
Portfolio & Certifications
https://www.vanessalindell.com
https://www.linkedin.com/in/vanessa-lindell-ui-design/details/certifications/
Education