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Sr. User Experience Designer, Enterprise Marketing – The Hartford
Lead UI designer for P&C - UX research, prototyping, testing, visual design, and implementation, with a focus on delivering outstanding mobile experiences
Conducted user research, developed personas, journey maps and conducted usability tests to gain insights into customer behaviors, needs, and pain points, and incorporated findings into design solutions
Assisted in user research, such as developing personas, journey maps and usability testing to gain insights into customer behaviors, needs, and pain points, and incorporate findings into design recommendations
Developed wireframes and interactive prototypes to visualize and communicate design concepts and interactions effectively
Applied best practices in user-centered design, accessibility, and visual design principles to create intuitive and engaging interfaces and interactions
Transformed wireframes into high-fidelity mock-ups and prototypes
Created exploratory designs for testing and modified interfaces, flows, navigational elements and layouts to support usability findings
Designed layouts, interactions and transitions for all mobile screen sizes and device orientations
Delivered pixel-perfect designs, consistent with the design system and brand
Collaborated with development teams by presenting the designs clearly, clarifying interactions, states and adjusting on the fly as needed
Worked one-on-one with developers to ensure images and layouts displayed accurately for target devices and breakpoints
Documented specs for new elements to integrate into the enterprise design system
Participated in daily Agile scrum meetings and spring planning, reported design status, entered user stories and estimated story points
Created storyboards and animated instructional videos for the Claims and Social Media teams pertaining to customer service and Linkedin
Worked closely with the development team to design a library of icon sprites and animated SVGs for the enterprise design system
Created marketing banners and infographics for Small Commercial campaigns
Managed and designed 60+ enterprise digital badges and hosted with Credley
Responsible for optimizing videos and hosting of all corporate media requests and communications on the enterprise video platform