Claims Instructional Video
[vc_row content_width="grid" css=".vc_custom_1662311720025{padding-top: 0px !important;padding-bottom: 130px !important;}"][vc_column width="2/3"][vc_column_text css=".vc_custom_1662311536675{border-top-width: 0px !important;padding-top: 0px !important;padding-bottom: 20px !important;}"] About The Project [/vc_column_text][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="left" content_custom_font="This is one of 4 animated videos I created for The Hartford to improve their customer experience when filing an auto claim. The primary goal of the video is to guide customers step-by-step through the claim process to ensure they know what to expect and have the best possible outcome. The secondary goal was to reduce call center volume from customers needing repeated assistance with their claims." color="#303030"][/vc_column][vc_column width="1/3"][vc_single_image image="7426" img_size="311x212" css_animation="fadeIn"][/vc_column][/vc_row][vc_row header_style="edgtf-light-header" content_aligment="center" css=".vc_custom_1679851515580{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #f9f9f9 !important;}"][vc_column][vc_single_image image="7424" img_size="full" alignment="center" css_animation="fadeIn"][/vc_column][/vc_row][vc_row content_aligment="center" css=".vc_custom_1662311894131{padding-top: 137px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column][vc_column_text css=".vc_custom_1702574751272{border-top-width: 130px !important;}"] My Approach [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1662311904469{padding-top: 25px !important;padding-bottom: 90px !important;background-color: #ffffff !important;}"][vc_column][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="center" content_custom_font="The claim process was divided into 4 videos - Claims Made Easy, Your Adjuster, Rental Vehicles and Repair Shops. During our brainstorming sessions, I sketched out storyboards and worked one on one with a copywriter to align animations with the script. For the audio, I engaged our video production team to record and produce the voice-over narration. Once storyboards were complete, I began building the graphics and animating each screen with After Effects." color="#303030"][/vc_column][/vc_row][vc_row content_aligment="center" css=".vc_custom_1673544487495{padding-right: 20% !important;padding-bottom: 130px !important;padding-left: 20% !important;background-color: #ffffff !important;}"][vc_column][edgtf_process_holder number_of_items="five"][edgtf_process_item number="1" title="Research" text="Competitor Research, Personas, Process Flow"][edgtf_process_item number="2" title="Storyboarding" text="Brainstorm visual ideas and blend in preliminary copy, establish key frames"][edgtf_process_item number="3" title="Visual Design & Content" text="Create visual assets and create rough keyframes, collaborate with content writer to marry up narrations to keyframes"][edgtf_process_item number="4" title="Audio & Animation" text="Script is recorded and animation development begins"][edgtf_process_item number="5" title="Encoding & Hosting" text="Encoding and final reviews, Host final videos on streaming platform, provide embed links"][/edgtf_process_holder][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1675869838607{padding-top: 137px !important;padding-bottom: 0px !important;background-color: #f9f9f9 !important;}"][vc_column][vc_column_text css=".vc_custom_1661285822486{border-top-width: 130px !important;}"] Tool Set [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1675869829079{padding-top: 25px !important;padding-bottom: 40px !important;background-color: #f9f9f9 !important;}"][vc_column][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="center" content_custom_font="These are the software applications I used to create the videos. I refined the storyboards and customized the vector graphics with Photoshop and Illustrator. For the audio narrations, I used Audacity to...