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Hirtenstraße 19, 10178 Berlin, Germany

+49 30 24041420


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[vc_row content_aligment="center" css=".vc_custom_1662657450956{padding-top: 50px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column][vc_column_text css=".vc_custom_1662657251815{border-top-width: 130px !important;}"] About the Project [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1662311904469{padding-top: 25px !important;padding-bottom: 90px !important;background-color: #ffffff !important;}"][vc_column][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="center" content_custom_font="TheHartford.com is the public facing website for individual and commercial business. As a designer on the User Experience team, this was one of my core projects. I did extensive work that included usability testing, personas, wireframes, storyboards, content management, interactive elements, page layouts, conceptual redesigns, prototypes, photo editing, infographics, icons and animated videos. As a team member, I also contributed to defining and documenting the enterprise design system. These screens represent a sampling of the front-end public-facing UI design layouts and elements I worked on." color="#303030"][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1664986728488{padding-top: 25px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}"][vc_column][vc_single_image image="7520" img_size="full" alignment="center" css_animation="fadeIn"][/vc_column][/vc_row][vc_row content_aligment="center" css=".vc_custom_1664986839820{padding-top: 20px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}"][vc_column][vc_column_text css=".vc_custom_1707587612404{border-top-width: 130px !important;}"] Approach [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1662311904469{padding-top: 25px !important;padding-bottom: 90px !important;background-color: #ffffff !important;}"][vc_column][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="center" content_custom_font="For each redesign of thehartford.com our team focused on enhancing the UX and did many conceptual design explorations. As a member of the User Experience team I partnered with product designers and business stakeholders to understand requirements, conduct research and perform usability testing or leveraged results provided from our Usability team. With requirements and goals in place, we would begin process flows and wireframes. Often, I started visual design and collaborated with content writers in parallel with wireframe sessions. Once we established a new element or site design, I created Invision prototypes for testing and stakeholder reviews. I worked closely with developers during implementation and oversaw designs transitioning to coded pages. I then worked with the developers and the QA team to catch any final discrepancies. Once implementation was complete, I updated the design system with any new design elements." color="#303030"][/vc_column][/vc_row][vc_row content_aligment="center" css=".vc_custom_1667498150414{padding-right: 20% !important;padding-bottom: 130px !important;padding-left: 20% !important;background-color: #ffffff !important;}"][vc_column][edgtf_process_holder number_of_items="five"][edgtf_process_item number="1" title="Research & Discovery" text="Business Requirements, Competitor Analysis, User Stories, User Interviews"][edgtf_process_item number="2" title="Ideation & Conceptualization" text="Personas, Journey Mapping, Process Flows, Exploratory Design"][edgtf_process_item number="3" title="Prototyping & Testing" text="Low/High Fidelity Wireframes, Prototypes, User Acceptance Testing, Visual design concepts, Page Layouts, Collaborate with content writer to...

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[vc_row][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row content_aligment="center" css=".vc_custom_1686670021424{padding-bottom: 30px !important;background-color: #ffffff !important;}"][vc_column][vc_single_image image="7350" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1686671699857{padding-top: 0px !important;padding-bottom: 0px !important;}"][vc_column][vc_column_text css=".vc_custom_1651970861169{border-top-width: 130px !important;}"] About The Project [/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1658940821528{padding-top: 25px !important;padding-bottom: 90px !important;}"][vc_column][edgtf_custom_font font_family="Raleway" font_size="19" line_height="32" font_weight="400" letter_spacing="0" text_align="center" content_custom_font="The Hartford sells business, home and car insurance. To enhance the quoting process, a complete redesign was launched with the main goals being faster and easier, decrease drop-off rates, increase sales and refresh the design. A strong emphasis was placed on the mobile experience with responsive layouts. Some enhancements included pre-filling public data, progress indicator, simplified questions, customize and save quotes, online payments and issue policies without involving an agent. As lead designer, my job was to partner with the Personal Lines team and provide UX/UI designs and recommendations. From concepts through final designs, I worked closely with the product owners, other UI and UX designers, usability and development teams. Deliverables included wireframes, design concepts, prototype screens for all unique mobile, tablet and desktop devices, custom icons and illustrations, design system enhancements, redlining and style guides." color="#303030"][/vc_column][/vc_row][vc_row content_width="grid" content_aligment="center" css=".vc_custom_1659028590476{padding-bottom: 78px !important;}"][vc_column width="1/3"][edgtf_icon_with_text icon_pack="linear_icons" linear_icons="lnr-pushpin" icon_position="left" icon_type="normal" icon_size="edgtf-icon-tiny" icon_animation="" icon_flip="no" title="My Role" title_tag="h3" icon_color="#808080" icon_hover_color="#303030" text="As a member of the User Experience team, my role was to offer full UI/UX support to the Personal Lines team. I worked with Researchers, UX Designers, Stakeholders, Product Owners, Copywriters and Developers. I attended brainstorming sessions, created wireframes, and designed the UI from rough concepts through pixel-perfect prototypes." custom_icon_size="35"][vc_empty_space height="40px"][edgtf_icon_with_text icon_pack="linear_icons" linear_icons="lnr-warning" icon_position="left" icon_type="normal" icon_size="edgtf-icon-tiny" icon_animation="yes" icon_flip="no" title="Challenges" title_tag="h3" custom_icon_size="35" icon_color="#808080" icon_hover_color="#303030" text="Users are looking for a quick and accurate quote with little effort. They're easily gone if questions are too personal. However, the application needs a fair amount of data in order to generate an accurate quote. How do we retain the user through the entire quote and minimize drop-off rate?" icon_animation_delay="2"][vc_empty_space height="40px"][/vc_column][vc_column width="1/3"][edgtf_icon_with_text icon_pack="linear_icons" linear_icons="lnr-users" icon_position="left" icon_type="normal" icon_size="edgtf-icon-tiny" icon_animation="yes" icon_flip="no" title="Target Audience" title_tag="h3" custom_icon_size="35" icon_color="#808080" icon_hover_color="#303030" text="The target audience for this application are people ages 50+ who are looking to save some dollars on their Auto and Home insurance. These people typically own their homes and are looking...